Specializing in home décor since 2007 and introducing the next age of e-commerce innovation.
As a family owned business operating out of New Jersey, we patiently and gradually grew by our own bootstraps, competing against powerful and well-backed online operations.
Over the past decade, we have carefully molded our business philosophy to fit and adapt to the continuous evolution of customer needs, demands and trends. Our newly launched brand, Hometagexpress (member of RLA Lighting), harnesses our longstanding capabilities (broad product offering, highly competitive prices and strong commitment to customer service) and combines them with the inspiration derived of curated event and the opportunities embedded in our unique loyalty program. We are truly committed to achieving our main objective of being the best e-commerce company in the field of home décor.
Ilan Ben-Meir, founder of RLA Lighting, started out with a lighting store in Manhattan’s famous Bowerylighting district. He went on to open a US-based lighting manufacturing factory in New Jersey, World of Crystal, where he was able to put his expertise and craftsmanship into practice.
Joined by his two brothers and operating from a modest home-based office, the online RLA Lighting endeavor successfully promoted only two local brands, selling hundreds of products nationwide. Aided by his older brother, a technology, computer programming and online marketing expert, they increased their product offering to including lighting, home décor and furniture items. Within just a few years, they grew to epitomize the term “family business”. The company has recently been joined by Adi, Ilan’s daughter, who is responsible for all customer support and marketing issues. The business currently operates over 10 websites offering unique niche products with Hometagexpress specializing in household accessories and décor.
Operating out of two branches (NJ and NY), the business promotes 40 leading U.S. brands, offering a large variety of products. Utilizing the method of drop shipping, we arrange for shipment of quality products directly from their factories to your home. We stand true to our commitment to excellence, demanding that our suppliers comply with the highest standards of performance, style, elegance, craftsmanship, quality and reliability.
Our customers always come first. Thanks to our commitment to quality and value, coupled with the strength of a family that makes good on its promises, we hold an A+ and BBB rating. Amazon and eBay rated business with commitment to our customers.
Working 7 days a week, our staff is among the quickest, most responsive customer service teams in retail, led by our Support Manager, who works with our customers, day and night, to ensure 100% customer satisfaction – that is our commitment!